a curated collection
hair care
All the main characters in one place.
Hydrates - Heat protects - Detangles - Smells amazing
Perfect for all hair types
A gentle everyday shampoo, formulated with keratin, babassu oil, and kumquat extract. This shampoo leaves medium hair feeling clean, soft, healthy while helping maintain shine.
This is the shampoo we’d recommend if you’re not sure which OUAI shampoo to choose. It leaves your hair clean, soft, and effortless - never heavy or overdone.
Enhances waves - Adds touchable texture - Volumizes
This wave spray creates beachy texture, enhances waves, and creates volume. Never sticky or crunchy, you can spray on wet or dry hair to add a lived in finish.
daily essentials
The things you’re probably already using daily, but better.
Detangles • Safe For Extensions • Flexible Bristles
Meet the cutest new edition to your purse, gym bag, car or travel bag. This mini brush is compact enough to take anywhere, yet powerful enough to glide through tangles without pulling or snagging. Perfect for keeping your hair smooth on the go.
This high quality, ultra soft satin pillow case keeps tangles at bay while you sleep. It reduce breakage, frizz and tension on your hair, plus the zipper enclosure keeps the pillow in place.
This is the satin pillow case you didn’t know you needed.
the drop
A running collection of the coolest things we’ve come across, our favorite finds.
Some are here to stay, most are a limited drop.